Runway and model photos from the Suboo Swimwear collection at the Mercedes Benz Fashion Week Swim by Fashion Photographer James Santiago.

The collection was touted by press as ” the most editorial collection of Swim Week” and “a breath of fresh, futuristic air.” Before the show began, a well-known stylist was overheard saying “I just want to see something different this year!”. Post-show, they stated – authoritatively – that different is most certainly what SUBOO delivered.

Fusing clean lines, signature prints and bold colour, with a sense of style that is irreverent and fashion forward while still remaining timeless.  Creative Director, Sue Di Chio, presents a unique philosophy of affordable luxury and premium quality, narrowing the gap between designer and contemporary fashion.

Established in 2008, as a luxe resort collection, Suboo is now a multidimensional brand with seasonal collections of Ready to Wear, Resort and Swim, gaining accolades and impressing notable media and buyers around the world. With a devout following Suboo is now Showcased in more than 300 premium boutiques in over 17 countries including coveted top tier department stores Selfridges, Intermix, Niemen Marcus , Shop Bop, Revolve and David Jones.
Like any fashion event, it’s just as much about the parties and sponsorships, the red carpet and the street style as it is the main event. Miami Beach’s club, venues and hip eateries are packed with the jet-set crew of models, editors, photographers, writers and designers.